There are lot of factors which are important to respect when you build your website. The first one will be the technical language (HTML). Then a good structure to do not have an '' ugly'' website to do not make confuse the user. And one which become more and more important are the '' gadget'' to build a relathionship with the customer.
Three mains criterias to respect:
- The language: It is the hidden part of the website design, It will help you to build the structure of your website in effect the language can be HTML or Javascript or PHP or all this tools can be used in the same time. But there are few things to respect in this language.
Do not make it to heavy to allow the website to be doawnload quickly. for example; an easy solution can be done by separating the HTML and do an other page with CSS language. Also fallow the evolution of the language is improvement to make it better.
Recognize by the search engine when the robot come to read it so do not forget your website descrition like for our blog
<meta content='A different way to share the E-marketing Idea 'Same if nowadays the search engine care less and less of those keywords.
name='description'/> or and a place for the Keyword <meta
content='e-marketing,...blog, turn the blogospher, ...Marketing,
...' name='keywords'/>.
Then the language must be read by all the browser for computer and Smartphone . Infact sometime your website will have a good design with Mozilla Firefox and the color or the layout will change a bit with Internet explorer.
So the language is very important and few tools can help you: NotePad which can help you to write your language but it is a bit difficult for the people who have never done this or Dreamweaver ( is not free) but can make you HTML code heavier, or website can help you to write your language like on doomby
Then you have some website on the Internet which can help you to see if you respect some rulesthere is a websites call W3C http://www.w3.org/ where you can check the validity of your language or website so help you to write your language http://www.doomby.com/
The structure:
When it is structure it is the layout, the colors and the contents
The layout, it is important to have a clear website where the people can not be lost and find the information directly when they arrives on the page also some experience show some layout works more than other e.g.: it is better to have the frame on the left than the right on some websites.You can study the people usually by different ways, the eyes tracking which allow to see where the people go, also by some software like google analytics to know in wich page they go and how many time they stay.
The contents, the contents must informs directly who you are, what are the objectives of this website, what is your product or services. Your content must be updated regulary because nowadays to search engines is looking less the keyford but the frequence of website uptading.
The colors, it is important to do not have aggressives colors on your website. The colors must '' relax'' the eyes on the user liek the white not the yeloow backgroung with blue frame.
The sitemap, like that every moment the user can see in details the website where he is or what he can see. Then, Allow your website to be visit by people all over the world if you are an International company propose them to change the language of your website.
The options:
It is important for your website to be see and the people come back on your website or be satisfy. For that Internet offer us lot of good tools. You must propose few options to the user to build a relathionship like Twitters, or RSS Flux, newsletter to offer them the possibility to suscribe to this tools and to fallow the actulaty of your website. Also link to allow them the possibility to send us question if they have query. Or sometimes a forums can be add to the website and allow to your user to speak between them and also to know what they think and propose them solution or give advice.
All these critarias are just advices. The design will depend of the your buisness and the main goals of your website. yous must adapt these advices to your website and your feeling. But one things which is important is to fallow the Internet evolution by survey the competitors, ask advices to the user or on Internet like on this website: visitmix, or g to some events like Futur web Desing in London or Microsoft Mix Las Vegas.
Ressources:
http://www.lukew.com/ff/
Dixxit (2007) référencement: la revanche du contenue, Livre blanc [referencing: the revenge of the contained, white book ]
Trust
The trust is a combination of successful interactions between the client and the company. It means for the company to show they care about consumers and can resolve their problems if he or she meets one, offer them a good quality of services.
As confirms Bock, Zmud and Lee (2005), trust is an important element in marketing because it plays a huge role in many social and economic interactions. Moreover, this feeling of trust can be improved in a positive way to reinforce and make easier the Decision Making Process according Wu & Chen (2005). It means that as much as the seller can make the consumer comfortable in his purchase decision like sharing with him many information about the product or the service, showing his self-confidence when he is talking about it, it would be easier for the consumer to buy it. It highlights the idea that feeling comfortable and being recognized as a “real consumer” by a brand or a company influence in a good way the act of buying. Therefore, emotions, which are increasing in this kind of situation, make easier the financial transaction.
However, as explains Everard & Galletta (2006), it fundamental to understand that this relationship between the consumer and the seller is only possible in the case of the seller shows that he gets the ability and all the skills when he is selling a product or a service: he needs to share relevant information, advices, make the consumer comfortable. Therefore, he needs to help the creation of this trust. As affirms Coulter and Coulter (2005), the build of the trust has to cover various stages to be perfect: competence, promptness, reliability and customization.
Morever, Doney and Cammon (1997); Garbarino and Johnson (1999), trust can be compared as a strong belief. As describes Chang (2007), this belief gets an impact on the brand, the online website. He wants to underline that when an individual trusts a brand, a website its fame will increase because of the social pressure. It means that the company gets chance that the consumer will speak about it and create the word of mouth. Therefore, the trust can generate profits for the company.
An important point of Trust is helpful to build a relationship with the consumer. As confirms R.C.Mayer and J.H.Davis in the Integration Model Of Organizational Trust, and In the Commitment Trust Theory of Relationship Marketing by R.L.Morgan and Shelby D.hunt Trust is fundamental. However, they highlight the idea that Trust and Relationship are strongly linked. It means that without relationship the Trust cannot be built. Therefore, Trust is reinforced thanks to the consumer who believes each day in the company values and showing that the consumer gets a real identity in the company and pay attention to them (offering gifts, using direct marketing), remember them, interacting with them. Therefore, it means being present in their life without forgetting them.
Communication via the Web has three points of evaluation, as shown on the following diagram.
According to Morgan and Hunt,any E-companies try to increase the trust on their web site, we can defines several important points. First of all, details concerning the organization will be appear (company name, address, logo), including registration data and also ownership information. Visitors need to be able to contact you easily. Lack of obvious mistakes, such as errors in spelling and in well-known facts. And have nothing that does obviously out of the date when the page is clearly older can reduce trust. If an organisation has a well-know presence beyond the web, which will be greatly affect the visitors’ views of its website. But if the organisation is not well known outside its home region, it’s local; reputation can’t impress visitors elsewhere in the world. Giving plenty of details are necessary for the online selling, Pictures, size, weight, and price, country of manufacture, shipping costs, and returns policy - everything a customer might want to know.
Trustworthiness
The trustworthiness is an important value for all kind of business. The Consumer need it when he or she deals with the company. The meaning of trusthworthiness is bigger than trust: if you said this company is trustworthiness, it means that this company is trusted. This idea is underlined by Sheinman,H (2008). Therefore, trustworthiness means promises and how companies act with these promises, what is the level of commitment with these promises. Moreover, it gives the promising power and the audience can measure it in two different ways:
1- Promise keeping
2- Promises breaking rules
It underlines that it is a big problem for the company in case of failure because the penalty will be untrusted in other world (untrust worthiness) and it will be hard to do promises again if they lost the trust or break promises. It will be difficult to get the ability to gain trsutworthiness again. This idea is reinforced to the bigger problem of E-business which has lost trustworthiness. Therefore, losing the power of promising, the sector will loose of the relation with the thired parties according to Sheinman,H (2008). It is considered as an ethical case especially when you are dealing with people when they are believing in your trustworthiness and you should treat them right and concerned according to N. Rajasekar, K.G. Nalina (2008).
Moreover, trustworthiness is considered as one of the most important element which considered component as your brand equity according To Dan S. Chiaburu ,. Audrey S. Lim (2008). Trustworthiness means the consumer place confidence in the firm, the communication and as to whether the firm actions would be in consumer interests.
The developed countries depend on the Internet and one of the risk is in the transaction . That is why the companies should more and more consider trustworthiness. Nowadays the company will be judged by the customers according to the trustworthy, they can become an old known company if there is no enough actions done by them for the customer. Theses actions will reflect the company credibility. This as a result a reaction by The customer. According to there actions the company can determine the customer's trustworthiness. The thing is trustworthiness come from true characteristics of the company itself, it does not come from just promises.
A huge number of customers using the Internet when purchasing goods and services over the Web will appreciate trustworthiness specially customers who have serious privacy concerns, so they will be willing to provide private information to the company which trustworthiness is one of its characteristics , however winning the public trust is the main obstacle to continued growth in e-businesses.
So Trust and Trustworthiness are two words that the companies must keep in mind. After there is no one which is better than other. First the company must build the relathionship so trust. Then when this period is finish this is the time of Trustworthiness. After The trust can be the most important, because it is the first step of the interaction between a company and the client. So without Trust there is no Trustworthiness.
REFERENCES:
Tsai, M T., Wei Chin, C., Chen, C C.(2010) “The Effect of Trust Belief and Salesperson’s Expertise On Consumer’s Intention to Purchase Nutraceuticals: Applying The Theory of Reasoned Action” in Social Behavior and Personality: An International Journal (2010)
Weiwei Yuan, A., Guan, D., Lee, Y-K., Lee, S.a, Jin Hur, S. (2010) Improved trust-aware recommender system using small-worldness of trust networks in Knowledge-Based Systems V23 pp 232-238
Rajasekar, N., Nalina, K.G. (2008) ‘’Measuring Customer-Based Brand Equity in Durable Goods Industry'' in Journal of Marketing & Communication;, V4 (1), p48-58
Chiaburu, Dan S., S. Lim, A. (2008) ‘’Manager Trustworthiness or Interactional Justice? Predicting Organizational Citizenship Behaviours’’ in Journal of business ethics. 83:3. pp.453-467. 2008 (12) (1670)
Sheinman,H. (2008) ‘’Promise as Practice Reason’’ in acta anal v 23 pp 287-318
Mayer, R., Davis, J. and Schoorman, D. (1995) ‘An Integrative Model of Organisational Trust’, in
Morgan, R. and Hunt, S. (1994) ‘The Commitment-Trust Theory of Relationship Marketing’, Journal of Marketing, V58 (3), 20 - 39
The phenomenon of using internet on Mobile is more and more obvious especially since the iPhone has arrived (2008). Therefore, it re-launched Internet for mobile and consequently people became more dependent on their phone.
A research from analyst firms such as Berg Insight believes that the mobile broadband market in
http://www.ispreview.co.uk/news/EElFuyVFVyjvoIKVxs.html
It may lead to ask this question: Is the mobile taking the place of a computer?
Agreeing or Disagreeing, this topic can be discussed during a long time but it is interesting to understand which factors can make differences between them.
Comparing to the computer, the user of a mobile can have an instant access to Internet (networks/email/ Twitter…) whenever and wherever. Moreover operators make this access easier with their 3G/3GS offers and allow having instant access everywhere (as long as the mobiles receive 3G or there is the Wi-Fi). This instant access allows to be on Internet all the time and generates many new services like geolocation, which provides the location of few areas as restaurants or shops. Therefore, this application can make people’s life easier.
However, the geolocation like all these other applications can generate an important question about privacy. Many web sites show that there is a huge privacy over using mobile phones and also many people think that using mobile phones is like being spied.
As a computer, your phone can be tracked. New technologies allow distrustful spouses or anxious parents to track your mobile phone, locating your position at any time of the day. You have probably noticed on television programs that the mobile tracking is offered to the massive consumers. This news has been perceived as a terror in thousands of young teenagers and spouses who prefer keeping their leisure and own activities in private. Tracking companies are also a new trend. Managers and employers are nowadays able to know what their staff members are doing and where etc…Then they can write reports on their daily actions.
http://www.yourprivacy.co.uk/PrivacyMobilePhone.html
Therefore, it means that there is less and less safety. As more and more people use mobile phones, more and more viruses or spywares will appear. However, companies have not created and designed yet competent anti-virus as we can find for the computer.
What is essential to understand is the mobile facilitates the connection to internet and allows to use applications as a computer. However, it can also cause troubles as a computer like virus, cut this border of “privacy” and be dependent of the computer. Therefore, the mobile can not take the main role of the computer but be a complementary.
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